The first campaign for mental health charity Frazzled and a whole new identity. 69% of Brits make small talk every day, yet 45% never open up about their feelings. So we parodied formulaic office chat to reveal the subtext. This first-of-its-kind style was a hit on social, getting shared by celebs including Dawn French, Fearne Cotton and Alan Carr, and driving a 61% increase in sign-ups.