Boobs shouldn’t be the difference between life and death. But St John’s Ambulance revealed that 1/3 of people are afraid to give CPR to women because they are worried about inappropriate touching. We stepped in with the CPR BRA. The world’s first educational bra designed to bust the touch taboo. It was covered by the BBC, The Guardian, Forbes, The Mirror, The Daily Mail and Campaign to name a few, also winning at Creative Circle and The Purpose Awards.